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Avenue-Communications is a full-service marketing and communications company based in Southern California.

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We have specialized in Cloud-Based Multi-Channel Messaging, SEO Services, Fax and Email Broadcasting, Communication Solutions and Print and Mail services.

Thursday, December 17, 2015

You Don"t Need To Hire An Expert For Mobile Marketing. Do It Yourself With These Tips!

Avenue-Communications - Practical Suggestions For Creating Competitive Article Marketing Campaigns


In the world of mobile marketing, there are plenty of great resources available to both new and experienced marketing alike. There are many websites, programs, e-guides, books, videos, and other resources available. This set of tips contains some of the best advice for helping a good marketer become a great marketer.


Get your website mobile friendly! Take a look at your website on a mobile device. Don’t like what you see? Most don’t until you get your site onto a mobile-friendly platform. Look at your content management system to see if it offers a mobile plugin, or talk to a local digital advertising agency to build a solution for you. Either way, it is important to make your site look professional and engaging on mobile devices!


Make sure that you give your customers an easy way to opt out of mobile marketing messages. Options such as codes to text to be removed from a distribution list make interaction easy. Even if customers choose to stop receiving mobile messages, they will likely remember that you made it simple and be more prone to opt back in if they see the value in your messages.


Never send a message that has not been requested. These unsolicited texts are known as spam, and they can cause a lot of problems for you. Spamming is illegal in most cases, and if you text someone without their explicit permission, you can face hefty fines and other major issues.


Use mobile marketing as a means of communication not a means for profit. Your business may be very important to you, but you need to remember that customers do not take well to being treated like money bags. Using your mobile campaign to actually talk to them will increase your sales more than promotions.


Mobile marketing will now be one of your specialties after reading the information in this article. A great deal of information is available, and you must know how to use that information to your advantage. With this in mind, you can refine your own plan and goals, and help promote your business.



You Don"t Need To Hire An Expert For Mobile Marketing. Do It Yourself With These Tips!

Sunday, December 6, 2015

Getting The Best Out Of Email Marketing

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When you are marketing your business on the internet, you have to make sure that you interact with your customers and clients. One excellent way to do this is to have an email marketing plan that keeps you in touch with your target market; here are some smart ways to make your plan a great one.


If you want your email marketing messages to get to the right inboxes, target anyone whom you send to. If you already have a core set of fans or followers, offer discounts or promotions to those who get friends to show up. Anyone curious in your products and services probable has known others with similar interests, which mean you, can organically grow your list through existing social relationships.


If you have a client who has a birthday, make sure that you send a follow up email that includes a happy birthday message on it. Include a request on the email that tells this person to go to a particular place. The ending can include a link that tells him or her that it is possible to become a subscriber by clicking on it.


Provide subscribers with a way out. Place an “unsubscribe” link in your emails or on your website to allow them to remove themselves from your list. You should also set up your list to cull itself by removing subscribers after a particular number of messages prompt no response or action from the recipient. This prevents your emails from becoming annoying to disinterested subscribers and preserves your image.


Interacting with your customers and clients is the best way to get them to buy your products or services. A good email marketing plan can help you with that. Follow the tips in this article, and you will be able to convey information while building a relationship with your target market.



Getting The Best Out Of Email Marketing

Wednesday, June 17, 2015

Get Some Amazing Web Hosting Tips And Tricks Here

Avenue Communications - Get Some Amazing Web Hosting Tips And Tricks Here


There isn’t really a point in spending valuable time or money on a proper website, yet shy away from locating great web hosting services. Many sites like to group the hosting and domain packages for ease with consumers, but we’ll be discussing more complex methods in the following paragraphs. By the time you’re done, you’ll hopefully be able to make better choices regarding your websites.


When you are considering who to use for web hosting, choose a company located in the country of your target audience. If you need to target people in a certain country, make sure that your hosting company has their business located in that country.


When searching for the right web hosting service, you need to remember the importance of a website running 24 hours a day, 7 days a week without constant technical interruptions. Do your research, and know which companies are not just available and cheap, but reliable enough to trust with keeping your website up and running.


You must be familiar with band-width, or the amount of data that is able to transfer in and out of your web hosting account. Different web hosting companies offer different prices on different band-widths, so you need to make sure you use this to help you make a decision as to who you should select for web hosting.


Call the customer service number and ask about SSL certification and shopping carts. If the technicians are helpful, you have found a web host that understands e-commerce and will be able to meet your needs. On the other hand, if no one is able to answer your technical questions, look for a different host.


Chances are, you’ve gained some decent applicable knowledge just from reading the few paragraphs that were listed above. Those paragraphs are held there by quality web hosting, as is this very site and every domain that you see you linked in your current view. If you’re able to sort through the garbage and find the treasure, you’re likely to spot some amazing tools out there.



Get Some Amazing Web Hosting Tips And Tricks Here

Monday, May 18, 2015

Top Tips For The Most Successful Web Design

Avenue Communications - Top Tips For The Most Successful Web Design


An example of a website with a simple effective design is Google. You will face an information overload by sites trying to get your attention. Whatever look you would like to achieve, it can be accomplished by understanding web design basics. This article can help you create the site you want.


Avoid trying to add every new gadget to your website. It can be tempting to make your site look cutting edge by including every new web design option out there but it can end up turning people off. Simple will generally get the job done even better than a flashy layout.


Avoid using frames. Most sites have abandoned frames on their own as better alternatives have become available, but there are still sites out there that are trapped in 1996. Alternatives to navigational frames include fixed-position navigation panels, having navigation in multiple areas (e.g. left and bottom) or simplifying page structure so that navigational links are never far away.


Don’t disable the visitor’s right-click functionality. Some sites do this in order to prevent people from copying and pasting text or saving images from the site. The thing is, it doesn’t work and disables other useful functions. OCR can be used to capture text from such sites, and grabbing images is as simple as taking a screenshot.


Keep the sizes of your files and images small. Excessive loading times are a death knell for any site. The larger the files are that must load, the longer a user’s load time is going to be. Most users will click away if the page doesn’t start to load within the first few seconds of opening your page.


Whether you want a basic site or something a bit more fancy, the information here will be a big help. Begin by incorporating everything you learned here to help you design a great website quickly, and to be able to watch your site grow fast!



Top Tips For The Most Successful Web Design

Monday, April 20, 2015

Video Marketing Made Easy With These Tips




Keeping in touch with customers via flat newsletters and traditional emails can become rather boring for both you and your audience. Consider the possibilities offered by video marketing! This article will help you out with a few basic tips and tricks to get you started. After that, it’s up to you to quickly adapt to this highly effective tool in advertising.

Use video marketing to allow your customers to get to know you. You could, for instance, record a weekly video in which you talk about your projects and upcoming deals. Make your video marketing campaign interactive by reserving a segment of your weekly video to answer questions customers send you.

Use events such as expos and trade shows to interview experts. You can then post the interviews on your site as a resource for your viewers. Ask the types of questions that your audience would ask and try to keep the interview as interesting as you can to hold your viewer’s attention.

If you are still experimenting with video marketing, you should select a small audience of customers and ask them to watch your videos and give you some feedback. This is a good way to make sure your approach to video marketing is relevant to the target audience you are addressing.

To supercharge your video marketing efforts consider running a video marketing campaign. With a video marketing campaign, you will offer daily videos that will be shared on your website as well as on video sites such as YouTube. Do not forget to share your videos with your customers using email and social media.

You’ve got to use what’s at your disposal in business, and having video marketing is certainly an advantage! Hopefully this article has given you a good introduction to this method of marketing and got you thinking. The next step is to step up to the mic and tell the world about your business!

Wednesday, March 25, 2015

Time-Proven Strategies For Success In Social Media Marketing


At one point in time, many businesses viewed the world of social media as a playing ground for kids. Those days are long gone. In today’s society, social media sites provide a valuable tool for marketing and branding any business. With such a level of importance placed on these sites, it is equally important to make your social media marketing plan an effective one. In this article we will give you a few tips for starting out right.

Make sure your blog has excellent content that engages, educates, and inspires. A great blog serves as the cornerstone of your social media marketing. When you create content that people cannot wait to read, they will keep coming back. The bottom line is that good content is what is behind any type of media, and social media marketing is no exception.

Always remain positive when marketing via social media. People like to be around others and things that make them feel good. Bad mouthing others or making negative statements can lead to others viewing your product or service negatively. Be sure to keep this in mind on your personal page as well if you have one.

To create social media content that really markets you covertly, come up with lists. Compose a list of the top fifty weird but true facts about your product, widget or niche. Top number lists seem a little boring to some, but they do tend to get quietly passed around the internet, providing a wonderful opportunity for your brand to get exposure.

If you are in business today, you really need to be taking advantage of social media marketing since it is the most current method reaching your customers. This will help you market your products and expose them to millions around the world. You should be able to make an excellent start in your social media marketing endeavors by trying out the advice you’ve reviewed in this article.


Time-Proven Strategies For Success In Social Media Marketing

Tuesday, March 3, 2015

Make Your Website More Profitable With These Search Engine Optimization Tips

Avenue Communications - Make Your Website More Profitable With These Search Engine Optimization Tips


Search engine optimization (SEO) is perhaps the most important internet marketing strategy around. Performing effective SEO on your website can dramatically increase your website’s exposure and the amount or organic, targeted traffic it receives. This articles contains some essential SEO tips for you to utilize on your website today.


Consider using a pay-per-click strategy as a good affiliate marketing tactic. This service makes it easier for the affiliates even though the pay isn’t as great, but in time will build up.


If you want to get the best, most specific result possible, using a search engine, then use quotation marks. For example, if you want to know Andy Pettite’s statistics in the final year of his career, type: “Andy Pettite” + “final year statistics.” This ensures that the engine doesn’t pull up unnecessary results, like his statistics from the other years of his career.


To succeed at search engine optimization, you must choose your target keywords wisely. If you have a lot of competition for a particular keyword, try specializing in a less competitive, but similar keyword. You can use the traction you gain on that page, to support your other pages with more common keywords.


Cloaking is a technique where one optimized site is given to the search engines and a completely different, un-optimized site is given to consumers. This practice is very controversial and may result in your site being considered spam. Take great caution if this is a road you decide to travel down.


Hopefully the ideas above will help you to plan and employ a successful SEO campaign. You will then get the pleasure of seeing your website outrank the competition for your chosen keywords on search engine results pages (SERP). If you don’t have a website, you could use the SEO methods you have learned to become a SEO Guru.



Make Your Website More Profitable With These Search Engine Optimization Tips

Sunday, February 15, 2015

Using Internet Marketing To Its Fullest With These Ideas

Television and internet production .technology and business conc


Having the right ideas about how to start a business will only get you so far. You need to know how to sustain a business as well. Especially if you are attempting to start a business online, having the information to guide you through the entire process is essential to your success. Here are some great tips on the topic.


For successful internet marketing, take advantage of social websites. People are checking these sites more and more often, easily accessing coupons, deals and other information from accounts they follow. Providing a straightforward, short message that offers insight or useful coupons will attract people’s attention.


Successful marketing is happening increasingly through Facebook. In particular, creating a “fan page” for your services or products is a good way to provide a community for loyal customers to interact and receive special offers. You can disseminate information easily to valuable customers on a venue that they almost certainly check regularly.


To make more money, you can offer additional products and bonuses. After presenting the qualities of a product, mention its shortcomings and how that can be fixed by an additional product. You should make sure that the original product and the bonuses would interest the same kind of customers.


Pay attention to the different types of voices discussing your brand (such as consumers, potential consumers and industry pundits) and, with discretion, respond to any misconceptions or problems they may have. This will help you look like you care about the thoughts of everyday people or generally an understanding of your brand’s strategies in the industry, helping your brand seem more personable.


Once you have read and understand these tips, you can begin to implement them so that you can ultimately profit with any type of business you’re trying to run. Internet marketing does not have to be difficult. It just takes a lot of knowledge to understand how to play and stay in the game. Apply these tips and you’ll come out a winner.



Using Internet Marketing To Its Fullest With These Ideas

Excellent Information About Network Marketing In The Article Below

Avenue Communications - Excellent Information About Network Marketing In The Article Below


If you’ve ever wanted to become a business owner, selling someone else’s product might be a great way to save time and money, as opposed to producing and distributing your own product. If network marketing is something you’re interested in, please, read this article carefully, to learn some legit information about the genre.


Go into network marketing with an understanding that you are going to be extraordinarily busy for a while. You are starting this out alone, and you are going to have to allocate as much time as possible to get it off the ground in the early days and beyond. The time you put into it will pay off in the end so think of these hours as an investment in your future.


Avoid comparisons entirely to avoid sending yourself off course. It’s human nature to want to look at how everyone else is doing compared to ourselves but it’s not going to do you any favors. Every one’s path to success is different so pay attention to where you are now and work that path.


When attracting people to your network marketing website, ensure that you discuss ways that joining will help the people who sign up. Include TRUE testimonials of your colleagues and what benefit they have derived from joining the company you represent. Add graphs and statistics that factually show how their income has grown, and continues to grow.


If you were to produce and market and sell your own products, you would be taking an enormous risk that might not ever pay off. With network marketing, though, you’re basically pushing someone else’s product, meaning you only need to be a successful marketer. That’s why this field is alluring, and that’s why it’s important that you use what you’ve learned from this article, to help you succeed.



Excellent Information About Network Marketing In The Article Below